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Almost three years after 2013’s “Plastic Makes Perfect”, AYRIA strikes hard again with release number five. AYRIA is now a 12 year scene veteran and Jennifer Parkin has proven her sonic style and exploration into the darker side of alt-pop is here to stay. AYRIA, an established icon of female club industrial music, mashing pounding beats, aggressive synths, with melodic female vocals, stays true to her roots on this release diving back into the slick electro sound that started AYRIA in 2003, while continuing to evolve the sound to appeal to modern listeners. Canadian singer & songwriter Jennifer Parkin, teamed up once again with heavyweight producer Sebastian R. Komor. Their artistic chemistry to produce the kind of unique alternative electro-pop that sounds both big, gritty and beautiful all at once, continues to capture new breeds of fans around the globe.
2016’s “Paper Dolls” is not a minimal release. This release is no longer an exploration. This release is 11 solid anthematic tracks that can each stand on their own as a single. Long gone is the young girl from 2003 starting a solo project and exploring her sound. What’s left in 2016 on “Paper Dolls” is a confident artist, a mature sound, and some of Jennifer’s strongest songwriting to date, all combined with explosive, ear-candy production highlighting vocals in the midst of AYRIA’s huge beats and synths.
Laying it all out there for listeners with lyrical themes of suicide, technology & social media, feminism, abuse, opulence, emptiness, numbness and isolation, with a hint at happiness just so you know that not all hope is lost.
For club songs suited for the dance floor, “Underneath The Water”, “Crash And Burn”, “Feed Her To The Wolves”, “Chameleon”, “Not Receiving”. For sexy, moody, mid-tempo electro-EBM-alt-pop, “You’re So Vacant”, “Deconstruct Me”, “Paper Dolls”. And finally, some confident and beautiful slower tempo tracks, lacking on recent releases and reminiscent of the “Flicker” era of AYRIA, “Sticks and Stones”, “Barren”, “Fading From Me”.
This release will continue to appeal to fans, as AYRIA’s established and unique genre of female industrial-alt-pop has brought listeners along for over a decade into this world of distortion, bass, melody and melancholy. Jennifer invites you in again, to hear for yourself where she’s been, and where she has now arrived at and conquered.
The album is being released here on a very limited LP vinyl edition in absolute fuschia pink vinyl (augmented with a carton sleeve CD version).